Marcus Reyes
Head Coach · Strength
- CSCS
- USAW L2
- 11 yrs coaching
Ran collegiate S&C for a decade. Builds the barbell blocks and reviews every athlete's numbers weekly.
Strength & Conditioning Studio
Strength,Considered.
A boutique strength & conditioning studio for people who want the barbell taken seriously. Small groups, a coach who knows your last session, and programming that compounds instead of chasing a new gimmick every week.
- 1:4
- Coach-to-athlete cap
- 0
- Sessions a week
- 0 yr
- Average coach tenure
The floor at 6:00 AM
1180 Warehouse Way, Unit 4, San Francisco, CA
What we run
Four programs, one training philosophy
Pick a track — or stack them. Everything is coached, tested and written down before you start.
Inside Strength Coaching
Squat, press, hinge and pull, programmed in blocks that build for months rather than burning out in weeks. Your numbers are logged, your technique is corrected in the moment, and the progression is written before you walk in.
- Format
- 60 min · groups of 4 · 3–4× / week
- Best for
- Anyone who wants to get measurably stronger without guessing.
The Space
A warehouse floor built for one thing
3,000 square feet of platforms, rigs and open room. Industrial, well-lit, and quiet enough to hear the cues.
Coaches
Coached by people who've done the reading
Every session is led, not just supervised. Credentials matter here — so does knowing your history.
Dr. Aisha Farrell
Coach · Recovery & Rehab
- DPT
- FRC Mobility Specialist
- RYT-200
Doctor of physical therapy. Owns the recovery room and the return-to-lifting plans after a tweak.
Theo Lindqvist
Coach · Calisthenics & Conditioning
- ISSA
- Ex-national gymnast
- 9 yrs coaching
Straight-arm strength and engine work. If you want a first muscle-up, you're training with Theo.
Results
Training that shows up in the numbers
What the studio logs when everyone does the boring work consistently.
Across the floor, last 30 days
Illustrative- 0kg
- Total load moved
- 0
- Sessions coached
- 0
- PRs logged
- 0%
- Show-up rate
Members
What sticking with it actually looks like
Five members, five different starting points. No incentives, no edits — just the ones who let us use their names.
I'd trained for six years and never actually gotten stronger. Nine months here and my squat went from 90 to 140. The difference is someone writing the plan and holding me to it.
The groups are tiny, so Marcus actually remembers what I did last week. It stopped feeling like a class and started feeling like coaching.
Came in after a shoulder injury half-convinced I was done with barbells. Aisha built the whole return plan. I'm pressing overhead again with no pain.
First strict pull-up at 41. Then five. The calisthenics progressions are stupidly patient and they just work.
No mirrors, no music video energy, no upsells. You show up, you do the work on the sheet, you leave. It's the only gym that's ever stuck for me.
Membership
One rate, everything included
No joining fee, no contract, no add-on upsells. Cancel with a month's notice.
Open Floor
For experienced lifters who just want the room and the plan.
$110/ month
- Full floor access, staffed hours
- Written monthly programming
- Two coach check-ins a month
- Recovery room access
Most members
Coached
The core membership — small-group coaching, three times a week.
$220/ month
- 3 coached small-group sessions / week
- Individualised programming, adjusted weekly
- Monthly progress review with your coach
- Everything in Open Floor
Full
Unlimited sessions and a coach who owns your whole plan.
$340/ month
- Unlimited coached sessions
- Monthly 1:1 technique & planning hour
- Nutrition and recovery guidance
- Everything in Coached
Book a Trial
Come in for one session
See the floor, meet a coach, do the work. Then decide.
Your trial includes
- A movement screen with a coach
- One full coached session with a group
- A written first-block plan to keep
- Mon – Fri
- 5:30 AM – 9:00 PM
- Saturday
- 7:00 AM – 2:00 PM
- Sunday
- Recovery room only, 8:00 AM – 12:00 PM
Book your first session
Pick a day, tell us where you're starting from. A coach replies within one working day — no sales call.